5 Emerging Trends in Candy Fundraising

Fundraisers have been a crucial practice for funding organizations and special events for decades. One of the most popular types of fundraisers are ones that focus on selling candy. Sweet, indulgent treats are enticing to people of all ages, making candy fundraising a widely successful tactic. While the basic premises of candy fundraising have essentially remained the same, consider these five emerging trends to make the most of your next candy fundraiser:

1. Dark Chocolate

While chocolate has undoubtedly been a hot item in candy fundraiser sales for years, it has become increasingly more popular in recent years This is largely linked to the discovery of the numerous health benefits of dark chocolate. Packed full of antioxidants, dark chocolate can be enjoyed by even the most health-conscious supporters. As it often caters to a more sophisticated palate, incorporating dark chocolate into a candy fundraiser is a great way to appeal to various preferences.

2. Brand Recognition

When purchasing a non-essential, luxury item, brand matters. This is especially true when it comes to candy. In the past, many fundraisers have featured candy manufactured by relatively unrecognizable brands. Many times this route is taken, because lesser-known brands are generally less expensive. Believing there was more room for profit with these products, it remained a popular tactic for years. Today, however, many involved in fundraising are opting to feature candy made by beloved bands. Hershey, in particular, is a popular brand for candy fundraising. By offering quality, recognizable products and brands, selling proves to be much simpler.

3. Peanut-Free Products

It is estimated that as many as 5 million people in America alone struggle with allergies. Reportedly, approximately 3.3 million of these sufferers have allergies to several types of nuts. It appears as if this number has increased in recent years, leading many food manufacturers to produce nut-free products. In turn, offering nut-free products is a rapidly growing trend in candy fundraising. Similarly, other candies, including gluten-free and vegan options, are also being incorporated into fundraisers. This approach ensures that there is a safe option for everyone and in turn can improve sales.

4. Online Sales

Long gone are the days of door-to-door fundraisers. Today, many fundraisers are being conducted exclusively online. Whether a website is set up to simplify the sales process or the information is shared through social media, it appears as if online fundraising efforts are an emerging trend that will continue for years to come. It is important to note, however, that many fundraisers use social media or online sales in addition to selling at local events or other venues for best results. This approach is especially helpful in allowing friends and family members who live out of the area to effortlessly support the cause.

5. Improved Rewards for Sellers

Offering incentives and rewards for top sellers has proved to be a successful method for boosting fundraiser participation. While this has been a standard practice for a number of years, the rewards must be exciting and relevant to remain effective. For instance, if school children are participating in fundraisers, a free candy bar may not be as effective as it once was. In a technologically advanced world, many fundraisers have begun to offer improved rewards, such as tablets or gaming consoles, as top prizes. This generates a sense of excitement and in turn, improves sales and overall engagement with the fundraiser. This trend of big rewards will likely continue well into the future.

 
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